Hit pay dirt with this one, although it still leaves me feeling kinda dissapointed.
“Aristotle noticed that using logic (logos) is perhaps the worst way to persuade someone. Arousing a strong emotional bond to your point of view or fear and doom to the opposing views (pathos) and tying your position to deeply-rooted, commonly-held beliefs (ethos) is the key to success.”
This little gem cam from the folks (besides Aristotle) at: http://www.wikihow.com/Be-Persuasive
They have a 9 step program for becomming persuasive that looks worth a shot but I still get the feeling that after it your going to smell and sound like a politician. I’ll keep looking.